Connecting Your Customers with Your Coffee
Specialty coffee consumption continues to grow. Consumers are becoming increasingly discerning in seeking quality coffee, and actively look for transparency, authenticity, social responsibility and sustainability in their choices. Distant Lands Coffee sales and marketing professionals are experts in helping clients communicate the quality and unique attributes of their private brand coffees.
Our account service professionals are the best in the industry. As veterans in the specialty coffee category, their deep knowledge of consumer and industry trends provides clients a strategic advantage.
From developing proprietary coffees tuned to your customers tastes to creating profitable merchandising and promotion plans, our account managers have proven the ability to grow their grocery clients’ brands to #1 and #2 in the coffee category.
With deep experience in Fortune 500 consumer brands, our marketing experts help clients tap proven branded product strategies to build their private label coffee business. We work closely with clients’ internal marketing teams to build private brand coffee awareness and trial through traditional and online marketing, social media and other consumer engagement platforms.
Packaging should artfully communicate the quality of the coffee inside. Our design team provides a full spectrum of graphics services. Adapt your established private brand graphics for the coffee line, or create new design architecture and branding systems.
From point-of-sale to merchandising fixtures, our design team works with clients to build brand visibility and recognition in store.
Our analysts provide consumer and coffee category insights, tapping both syndicated data resources such as Nielsen and IRI, as well as custom research to inform your private brand and category strategy.